AI Search Optimization (AISO) Guide: How B2B Companies Can "rank" on ChatGPT and Other LLMs

Back in December, the SEO team at Spear Growth had some extra bandwidth. As marketers often do, we decided to experiment. We began ranking for high-intent keywords on ChatGPT—mostly as a fun side project. We weren't expecting major outcomes since ChatGPT had less than 1% share of